Early January is a chilly time to visit Beijing but there was a warm welcome at the launch of Beijing Crossover, a brand new concept store in the stylish Sanlitun District of Beijing. Artistic Director Ni Jingfei and Trading Director Liu Fei invited Steve Jones & Tina Leung along with designer Winnie Lui to the opening on January 10th.

The 10,000 sq ft space has displays from a variety of well known European brands as well as some superb finds from designers in South America and other up and coming creatives from around the world.
 
Beijing Crossover are the exclusive Innermost distributors for the province and we wish them well with their new venture – the store is both big and beautiful and it is sure to become a destination for informed Beijing residents looking for something different.

On visiting the store Innermost founder Steve Jones said ‘I have made many visits to Beijing and knew that in this stylish city anyone building a new concept store would do something spectacular but Crossover is one of the most impressive stores we are stocked by anywhere in the world’.
 
If you are visiting Beijing take a trip to Crossover, 81 North Road, San-Li-Tun, Chao Yang District, Beijing 100027.

Director Liu Fei opens Crossover

Innermost CreativeDirector Tina Leung and Designer Winnie Lui congratulating Crossover on the opening night